MI.Business.Console

for Berlin-Chemie

Update: 20.12.2022

Last week: 49 week 2022 (05.12.2022 - 11.12.2022)

Last full month: November 2022

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	225 046	22.8%	3.4%	0.1	52 067 284	22.7%	3.5%	0.1	19.0%
MoM	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
YTD	9 272 342	-25.4%	5.0%	-1.5	1 878 963 974	-12.0%	4.8%	-1	-3.4%
MAT	10 111 960	-20.9%	5.0%	-1	2 035 267 402	-7.5%	4.9%	-0.6	-4.9%
DEXALGIN
WoW	18 160	7.9%	0.3%	0	8 556 840	1.2%	1.0%	-0.1	13.6%
MoM	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
YTD	1 523 453	-11.3%	0.6%	-0.1	656 282 783	0.5%	1.7%	-0.2	-0.8%
MAT	1 645 633	-11.0%	0.6%	-0.1	704 091 180	0.2%	1.8%	-0.1	-2.6%
ESPUMISAN (ADULTS)
WoW	56 822	1.0%	41.7%	0.7	32 410 765	3.9%	48.2%	0.6	-0.7%
MoM	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
YTD	4 124 267	-17.2%	53.7%	-12.6	2 113 177 077	-7.3%	59.3%	-11.3	2.2%
MAT	4 427 873	-17.0%	54.1%	-11.9	2 258 705 513	-7.1%	59.8%	-10.6	1.2%
ESPUMISAN BABY
WoW	23 738	-9.5%	31.6%	-1.7	16 611 784	-8.1%	46.9%	-1	-4.6%
MoM	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
YTD	1 360 829	-13.6%	37.3%	-4.2	858 458 653	-6.7%	50.6%	-5.7	-3.9%
MAT	1 448 518	-15.5%	37.4%	-4.2	910 160 434	-8.7%	50.7%	-5.5	-6.1%
FASTUM
WoW	14 962	-5.7%	0.8%	0	8 384 565	-8.3%	2.1%	-0.1	-1.2%
MoM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
YTD	995 202	-24.4%	1.1%	-0.4	520 452 949	-14.2%	2.5%	-0.6	-0.1%
MAT	1 064 212	-25.5%	1.1%	-0.4	553 700 063	-15.7%	2.5%	-0.6	-1.9%
IODOMARIN
WoW	70 586	0.8%	22.5%	0.1	12 994 835	0.7%	9.1%	0	0.2%
MoM	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
YTD	3 103 435	4.8%	20.5%	0	605 148 471	9.1%	9.1%	-0.2	4.6%
MAT	3 309 145	6.5%	20.6%	0.7	642 790 721	10.1%	9.2%	0.1	3.0%
LIOTON
WoW	13 943	-19.5%	1.4%	-0.4	15 838 166	-21.6%	3.6%	-0.8	1.2%
MoM	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
YTD	1 206 059	-25.5%	2.2%	-0.5	1 252 519 965	-6.5%	4.6%	-1	-7.5%
MAT	1 278 474	-25.8%	2.3%	-0.5	1 316 347 346	-7.2%	4.7%	-0.9	-8.8%
MEZYM
WoW	219 530	1.5%	17.7%	-0.3	32 581 420	2.4%	12.5%	0.3	2.9%
MoM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
YTD	16 600 205	-14.5%	25.8%	-3.2	2 532 793 758	-6.6%	18.4%	-3.2	-3.8%
MAT	17 939 607	-14.5%	26.1%	-2.9	2 729 290 008	-6.8%	18.7%	-3	-5.2%
MIG 400
WoW	144 574	7.9%	2.4%	-0.1	17 419 076	8.0%	2.0%	0	13.6%
MoM	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
YTD	7 956 944	-15.2%	3.2%	-0.6	939 668 251	-11.2%	2.5%	-0.6	-0.8%
MAT	8 466 060	-15.8%	3.3%	-0.5	998 243 738	-11.9%	2.5%	-0.6	-2.6%
PROSTAMOL
WoW	23 855	-3.7%	13.3%	-0.3	32 702 984	-4.5%	14.0%	-0.2	-1.5%
MoM	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
YTD	1 478 700	-27.2%	18.4%	-6.3	2 068 941 047	-19.0%	19.6%	-7.3	-2.1%
MAT	1 588 472	-27.2%	18.6%	-5.9	2 213 255 136	-19.2%	19.9%	-6.8	-4.1%
RESPERO MYRTOL
WoW	37 106	18.2%	7.8%	0.3	18 788 729	17.8%	8.4%	0.3	13.4%
MoM	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%
YTD	1 187 714	80.2%	8.3%	3.5	563 510 951	83.8%	8.4%	3.3	4.6%
MAT	1 275 325	83.8%	8.3%	3.7	601 783 755	86.3%	8.4%	3.4	3.2%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	9 272 342	-25.4%	5.0%	-1.5	1 878 963 974	-12.0%	4.8%	-1	-3.4%
DEXALGIN	1 523 453	-11.3%	0.6%	-0.1	656 282 783	0.5%	1.7%	-0.2	-0.8%
ESPUMISAN (ADULTS)	4 124 267	-17.2%	53.7%	-12.6	2 113 177 077	-7.3%	59.3%	-11.3	2.2%
ESPUMISAN BABY	1 360 829	-13.6%	37.3%	-4.2	858 458 653	-6.7%	50.6%	-5.7	-3.9%
FASTUM	995 202	-24.4%	1.1%	-0.4	520 452 949	-14.2%	2.5%	-0.6	-0.1%
IODOMARIN	3 103 435	4.8%	20.5%	0	605 148 471	9.1%	9.1%	-0.2	4.6%
LIOTON	1 206 059	-25.5%	2.2%	-0.5	1 252 519 965	-6.5%	4.6%	-1	-7.5%
MEZYM	16 600 205	-14.5%	25.8%	-3.2	2 532 793 758	-6.6%	18.4%	-3.2	-3.8%
MIG 400	7 956 944	-15.2%	3.2%	-0.6	939 668 251	-11.2%	2.5%	-0.6	-0.8%
PROSTAMOL	1 478 700	-27.2%	18.4%	-6.3	2 068 941 047	-19.0%	19.6%	-7.3	-2.1%
RESPERO MYRTOL	1 187 714	80.2%	8.3%	3.5	563 510 951	83.8%	8.4%	3.3	4.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	10 111 960	-20.9%	5.0%	-1	2 035 267 402	-7.5%	4.9%	-0.6	-4.9%
DEXALGIN	1 645 633	-11.0%	0.6%	-0.1	704 091 180	0.2%	1.8%	-0.1	-2.6%
ESPUMISAN (ADULTS)	4 427 873	-17.0%	54.1%	-11.9	2 258 705 513	-7.1%	59.8%	-10.6	1.2%
ESPUMISAN BABY	1 448 518	-15.5%	37.4%	-4.2	910 160 434	-8.7%	50.7%	-5.5	-6.1%
FASTUM	1 064 212	-25.5%	1.1%	-0.4	553 700 063	-15.7%	2.5%	-0.6	-1.9%
IODOMARIN	3 309 145	6.5%	20.6%	0.7	642 790 721	10.1%	9.2%	0.1	3.0%
LIOTON	1 278 474	-25.8%	2.3%	-0.5	1 316 347 346	-7.2%	4.7%	-0.9	-8.8%
MEZYM	17 939 607	-14.5%	26.1%	-2.9	2 729 290 008	-6.8%	18.7%	-3	-5.2%
MIG 400	8 466 060	-15.8%	3.3%	-0.5	998 243 738	-11.9%	2.5%	-0.6	-2.6%
PROSTAMOL	1 588 472	-27.2%	18.6%	-5.9	2 213 255 136	-19.2%	19.9%	-6.8	-4.1%
RESPERO MYRTOL	1 275 325	83.8%	8.3%	3.7	601 783 755	86.3%	8.4%	3.4	3.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	225 046	22.8%	3.4%	0.1	52 067 284	22.7%	3.5%	0.1	19.0%
DEXALGIN	18 160	7.9%	0.3%	0	8 556 840	1.2%	1.0%	-0.1	13.6%
ESPUMISAN (ADULTS)	56 822	1.0%	41.7%	0.7	32 410 765	3.9%	48.2%	0.6	-0.7%
ESPUMISAN BABY	23 738	-9.5%	31.6%	-1.7	16 611 784	-8.1%	46.9%	-1	-4.6%
FASTUM	14 962	-5.7%	0.8%	0	8 384 565	-8.3%	2.1%	-0.1	-1.2%
IODOMARIN	70 586	0.8%	22.5%	0.1	12 994 835	0.7%	9.1%	0	0.2%
LIOTON	13 943	-19.5%	1.4%	-0.4	15 838 166	-21.6%	3.6%	-0.8	1.2%
MEZYM	219 530	1.5%	17.7%	-0.3	32 581 420	2.4%	12.5%	0.3	2.9%
MIG 400	144 574	7.9%	2.4%	-0.1	17 419 076	8.0%	2.0%	0	13.6%
PROSTAMOL	23 855	-3.7%	13.3%	-0.3	32 702 984	-4.5%	14.0%	-0.2	-1.5%
RESPERO MYRTOL	37 106	18.2%	7.8%	0.3	18 788 729	17.8%	8.4%	0.3	13.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
DEXALGIN	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
ESPUMISAN (ADULTS)	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
ESPUMISAN BABY	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
FASTUM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
IODOMARIN	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
LIOTON	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
MEZYM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
MIG 400	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
PROSTAMOL	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
RESPERO MYRTOL	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

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SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

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SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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