for Berlin-Chemie

Update: 20.12.2022

Last week: 49 week 2022 (05.12.2022 - 11.12.2022)

Last full month: November 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 225 046 22.8% 3.4% 0.1 52 067 284 22.7% 3.5% 0.1 19.0%
MoM 604 970 -8.8% 3.3% -0.5 138 517 736 -2.4% 3.4% -0.4 4.9%
YTD 9 272 342 -25.4% 5.0% -1.5 1 878 963 974 -12.0% 4.8% -1 -3.4%
MAT 10 111 960 -20.9% 5.0% -1 2 035 267 402 -7.5% 4.9% -0.6 -4.9%
DEXALGIN
WoW 18 160 7.9% 0.3% 0 8 556 840 1.2% 1.0% -0.1 13.6%
MoM 67 963 -21.8% 0.3% -0.1 33 907 140 -21.4% 1.1% -0.3 -3.7%
YTD 1 523 453 -11.3% 0.6% -0.1 656 282 783 0.5% 1.7% -0.2 -0.8%
MAT 1 645 633 -11.0% 0.6% -0.1 704 091 180 0.2% 1.8% -0.1 -2.6%
ESPUMISAN (ADULTS)
WoW 56 822 1.0% 41.7% 0.7 32 410 765 3.9% 48.2% 0.6 -0.7%
MoM 240 711 0.5% 41.3% -1.5 131 026 847 4.0% 48.3% -0.8 4.1%
YTD 4 124 267 -17.2% 53.7% -12.6 2 113 177 077 -7.3% 59.3% -11.3 2.2%
MAT 4 427 873 -17.0% 54.1% -11.9 2 258 705 513 -7.1% 59.8% -10.6 1.2%
ESPUMISAN BABY
WoW 23 738 -9.5% 31.6% -1.7 16 611 784 -8.1% 46.9% -1 -4.6%
MoM 103 328 2.6% 33.8% 1.4 69 479 607 5.8% 47.4% 1.6 -1.6%
YTD 1 360 829 -13.6% 37.3% -4.2 858 458 653 -6.7% 50.6% -5.7 -3.9%
MAT 1 448 518 -15.5% 37.4% -4.2 910 160 434 -8.7% 50.7% -5.5 -6.1%
FASTUM
WoW 14 962 -5.7% 0.8% 0 8 384 565 -8.3% 2.1% -0.1 -1.2%
MoM 72 086 12.1% 0.9% 0.1 40 966 576 12.7% 2.4% 0.3 -1.3%
YTD 995 202 -24.4% 1.1% -0.4 520 452 949 -14.2% 2.5% -0.6 -0.1%
MAT 1 064 212 -25.5% 1.1% -0.4 553 700 063 -15.7% 2.5% -0.6 -1.9%
IODOMARIN
WoW 70 586 0.8% 22.5% 0.1 12 994 835 0.7% 9.1% 0 0.2%
MoM 299 606 -16.4% 23.2% -1 55 472 593 -16.2% 9.8% -0.8 -12.7%
YTD 3 103 435 4.8% 20.5% 0 605 148 471 9.1% 9.1% -0.2 4.6%
MAT 3 309 145 6.5% 20.6% 0.7 642 790 721 10.1% 9.2% 0.1 3.0%
LIOTON
WoW 13 943 -19.5% 1.4% -0.4 15 838 166 -21.6% 3.6% -0.8 1.2%
MoM 72 321 5.9% 1.8% 0.2 83 457 879 9.9% 4.3% 0.5 -4.0%
YTD 1 206 059 -25.5% 2.2% -0.5 1 252 519 965 -6.5% 4.6% -1 -7.5%
MAT 1 278 474 -25.8% 2.3% -0.5 1 316 347 346 -7.2% 4.7% -0.9 -8.8%
MEZYM
WoW 219 530 1.5% 17.7% -0.3 32 581 420 2.4% 12.5% 0.3 2.9%
MoM 921 273 0.0% 18.4% -0.3 136 606 124 -2.7% 12.9% -0.6 1.9%
YTD 16 600 205 -14.5% 25.8% -3.2 2 532 793 758 -6.6% 18.4% -3.2 -3.8%
MAT 17 939 607 -14.5% 26.1% -2.9 2 729 290 008 -6.8% 18.7% -3 -5.2%
MIG 400
WoW 144 574 7.9% 2.4% -0.1 17 419 076 8.0% 2.0% 0 13.6%
MoM 558 202 -5.5% 2.8% -0.1 67 227 770 -5.7% 2.2% -0.1 -3.7%
YTD 7 956 944 -15.2% 3.2% -0.6 939 668 251 -11.2% 2.5% -0.6 -0.8%
MAT 8 466 060 -15.8% 3.3% -0.5 998 243 738 -11.9% 2.5% -0.6 -2.6%
PROSTAMOL
WoW 23 855 -3.7% 13.3% -0.3 32 702 984 -4.5% 14.0% -0.2 -1.5%
MoM 101 766 -2.9% 14.1% -1.3 140 977 526 -2.3% 14.9% -1.4 6.2%
YTD 1 478 700 -27.2% 18.4% -6.3 2 068 941 047 -19.0% 19.6% -7.3 -2.1%
MAT 1 588 472 -27.2% 18.6% -5.9 2 213 255 136 -19.2% 19.9% -6.8 -4.1%
RESPERO MYRTOL
WoW 37 106 18.2% 7.8% 0.3 18 788 729 17.8% 8.4% 0.3 13.4%
MoM 102 019 2.1% 7.0% -0.6 51 471 720 5.2% 7.5% -0.4 11.1%
YTD 1 187 714 80.2% 8.3% 3.5 563 510 951 83.8% 8.4% 3.3 4.6%
MAT 1 275 325 83.8% 8.3% 3.7 601 783 755 86.3% 8.4% 3.4 3.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 9 272 342 -25.4% 5.0% -1.5 1 878 963 974 -12.0% 4.8% -1 -3.4%
DEXALGIN 1 523 453 -11.3% 0.6% -0.1 656 282 783 0.5% 1.7% -0.2 -0.8%
ESPUMISAN (ADULTS) 4 124 267 -17.2% 53.7% -12.6 2 113 177 077 -7.3% 59.3% -11.3 2.2%
ESPUMISAN BABY 1 360 829 -13.6% 37.3% -4.2 858 458 653 -6.7% 50.6% -5.7 -3.9%
FASTUM 995 202 -24.4% 1.1% -0.4 520 452 949 -14.2% 2.5% -0.6 -0.1%
IODOMARIN 3 103 435 4.8% 20.5% 0 605 148 471 9.1% 9.1% -0.2 4.6%
LIOTON 1 206 059 -25.5% 2.2% -0.5 1 252 519 965 -6.5% 4.6% -1 -7.5%
MEZYM 16 600 205 -14.5% 25.8% -3.2 2 532 793 758 -6.6% 18.4% -3.2 -3.8%
MIG 400 7 956 944 -15.2% 3.2% -0.6 939 668 251 -11.2% 2.5% -0.6 -0.8%
PROSTAMOL 1 478 700 -27.2% 18.4% -6.3 2 068 941 047 -19.0% 19.6% -7.3 -2.1%
RESPERO MYRTOL 1 187 714 80.2% 8.3% 3.5 563 510 951 83.8% 8.4% 3.3 4.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 10 111 960 -20.9% 5.0% -1 2 035 267 402 -7.5% 4.9% -0.6 -4.9%
DEXALGIN 1 645 633 -11.0% 0.6% -0.1 704 091 180 0.2% 1.8% -0.1 -2.6%
ESPUMISAN (ADULTS) 4 427 873 -17.0% 54.1% -11.9 2 258 705 513 -7.1% 59.8% -10.6 1.2%
ESPUMISAN BABY 1 448 518 -15.5% 37.4% -4.2 910 160 434 -8.7% 50.7% -5.5 -6.1%
FASTUM 1 064 212 -25.5% 1.1% -0.4 553 700 063 -15.7% 2.5% -0.6 -1.9%
IODOMARIN 3 309 145 6.5% 20.6% 0.7 642 790 721 10.1% 9.2% 0.1 3.0%
LIOTON 1 278 474 -25.8% 2.3% -0.5 1 316 347 346 -7.2% 4.7% -0.9 -8.8%
MEZYM 17 939 607 -14.5% 26.1% -2.9 2 729 290 008 -6.8% 18.7% -3 -5.2%
MIG 400 8 466 060 -15.8% 3.3% -0.5 998 243 738 -11.9% 2.5% -0.6 -2.6%
PROSTAMOL 1 588 472 -27.2% 18.6% -5.9 2 213 255 136 -19.2% 19.9% -6.8 -4.1%
RESPERO MYRTOL 1 275 325 83.8% 8.3% 3.7 601 783 755 86.3% 8.4% 3.4 3.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 225 046 22.8% 3.4% 0.1 52 067 284 22.7% 3.5% 0.1 19.0%
DEXALGIN 18 160 7.9% 0.3% 0 8 556 840 1.2% 1.0% -0.1 13.6%
ESPUMISAN (ADULTS) 56 822 1.0% 41.7% 0.7 32 410 765 3.9% 48.2% 0.6 -0.7%
ESPUMISAN BABY 23 738 -9.5% 31.6% -1.7 16 611 784 -8.1% 46.9% -1 -4.6%
FASTUM 14 962 -5.7% 0.8% 0 8 384 565 -8.3% 2.1% -0.1 -1.2%
IODOMARIN 70 586 0.8% 22.5% 0.1 12 994 835 0.7% 9.1% 0 0.2%
LIOTON 13 943 -19.5% 1.4% -0.4 15 838 166 -21.6% 3.6% -0.8 1.2%
MEZYM 219 530 1.5% 17.7% -0.3 32 581 420 2.4% 12.5% 0.3 2.9%
MIG 400 144 574 7.9% 2.4% -0.1 17 419 076 8.0% 2.0% 0 13.6%
PROSTAMOL 23 855 -3.7% 13.3% -0.3 32 702 984 -4.5% 14.0% -0.2 -1.5%
RESPERO MYRTOL 37 106 18.2% 7.8% 0.3 18 788 729 17.8% 8.4% 0.3 13.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 604 970 -8.8% 3.3% -0.5 138 517 736 -2.4% 3.4% -0.4 4.9%
DEXALGIN 67 963 -21.8% 0.3% -0.1 33 907 140 -21.4% 1.1% -0.3 -3.7%
ESPUMISAN (ADULTS) 240 711 0.5% 41.3% -1.5 131 026 847 4.0% 48.3% -0.8 4.1%
ESPUMISAN BABY 103 328 2.6% 33.8% 1.4 69 479 607 5.8% 47.4% 1.6 -1.6%
FASTUM 72 086 12.1% 0.9% 0.1 40 966 576 12.7% 2.4% 0.3 -1.3%
IODOMARIN 299 606 -16.4% 23.2% -1 55 472 593 -16.2% 9.8% -0.8 -12.7%
LIOTON 72 321 5.9% 1.8% 0.2 83 457 879 9.9% 4.3% 0.5 -4.0%
MEZYM 921 273 0.0% 18.4% -0.3 136 606 124 -2.7% 12.9% -0.6 1.9%
MIG 400 558 202 -5.5% 2.8% -0.1 67 227 770 -5.7% 2.2% -0.1 -3.7%
PROSTAMOL 101 766 -2.9% 14.1% -1.3 140 977 526 -2.3% 14.9% -1.4 6.2%
RESPERO MYRTOL 102 019 2.1% 7.0% -0.6 51 471 720 5.2% 7.5% -0.4 11.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs